Hirot Sujii Blog: ten rules

Simple Marketing Tips for Small Businesses

Develop a desire to break away from the crowd. You need to have the courage to make use of your idea. A dream and an unfathomable desire to achieve that dream are the two basic aspects needed to succeed in business.
Find your niche. This should be something you are knowledgeable about and have an interest in.
Persevere through setbacks. If you let little roadblocks deter you, you'll never make it in life.
Learning from mistakes. Learn from your mistakes and try to avoid repeating them. Treat every crisis as an opportunity to learn and perform.
Commit to your business idea and to all those people who are part of your plans. These can be your employees, friends or family members.
Be patient. No tree gives fruit overnight. For the fruit to appear, the tree has to undergo several phases. Similar is the success in any business venture. You need to be patient to reap the fruits of your toil. You need to keep your effort through the lean phase. You need to be steady and focused.
Be flexible. A brilliant idea alone will not ensure success in business. You need to learn to adapt your idea to the present day needs. Your idea should reach maximum customers with ease. In the initial years, customers will not come to you. You need to take your product or service to the customer.
Realize that all business involves a certain amount of risk. So, you should be prepared to face the risk. You must have some financial backing to look to when things go wrong. Never invest your entire fortune in a new business. Look into all available financial options. It is also wise to take the advice of professionals in financial matters.